Putting Words to Work alexa sibberson is a industry lead COPYWRITER,
BRAND STRATEGIST & CREATIVE DIRECTOR for big-idea brands to tell their stories through words people actually want to read.
Good—fast—storytelling is the antidote to skimming. focusing on your brand's story and making it resonate with people is her specialty. after all, good copywriting isn't about what you want to say—but rather, what your customer wants to hear.